We build the tech that keeps
independent stores in the fight.
Bottlecapps gives liquor, beer & wine retailers - and the brands they carry - branded apps, websites, and marketing: the tools and resources the big boys have access to. One platform, purpose-built for an industry the tech world long overlooked.
Built by industry experts, for the corner store
Bottlecapps started where a lot of good software does - with a harder problem than anyone expected. The company behind it, Critical Telephone Applications, Inc. (CTA), had spent years building cloud-hosted mobile software. In 2011, operating under the Bottlecapps name, it turned that expertise toward beverage alcohol - a tradition-bound industry that had been slow to adopt new technology, and slower still to sell online.
Retail was shifting from bricks to “bricks and clicks,” and big-box chains and marketplaces were racing ahead. The independents - the stores that actually know your name and your usual - had no realistic way to put a branded app and website in their customers' pockets. Building one alone cost more than most stores clear in a year.
So we built it once, built it well, and made it affordable for everyone. In the years since, we've helped move a cautious, heavily regulated industry online - and today the platform runs in more than 2,000 stores across the United States and Canada. The idea hasn't changed: give independent stores the same tools and resources the big boys have.
A decade-plus, and counting
The people behind the platform
A team of technologists and operators who've spent more than a decade learning beverage-alcohol retail from the inside.
Bish Mubarak
Stepped into the CEO seat in 2025 after leading revenue as Chief Revenue Officer. Bish keeps the company pointed at one thing: measurable growth for the stores and brands we serve.
Dr. Prashant Desai
Chairman of the Board and steward of the company's vision, culture, and execution. A physician by training with 15+ years in biotech before he turned to building software for retail.
Anirudh Reddy
Co-founder and head of technology, with 25+ years across enterprise IT and Fortune 500 delivery. Ani owns the product roadmap and the architecture that keeps 2,000+ stores in sync.
Corey Gerstner
Runs the day-to-day and has carried the Bottlecapps story from a bright idea to a nationwide platform. Corey makes sure operations scale as fast as the network does.
Kraig Springer
Keeps sales, marketing, support and development running in sync, drawing on decades of hands-on operations leadership across service industries.
Curtis Patton
Leads sales and customer experience - making sure every store's journey, from first call to live launch, goes smoothly.
Anand Dharmarajan
Heads IT, product support and development, turning data and business problems into reliable technical solutions across the platform.
Scott McDonald
Runs client services, keeping retailers supported and successful long after their launch day.
Jessica Sanchez
Leads creative - the brand, graphics and design that make Bottlecapps storefronts look as good as they sell.
Doing right by stores gets noticed
Best Tech Startups
Recognized two years running for building technology that moves an underserved industry forward.
The only 360° platform
Serving all three tiers - beer, wine & spirits - end to end.
Trusted at scale
Powering major retailers like ABC Fine Wine & Spirits alongside 2,000+ independents.
Chosen by Instacart
Selected to bring Carrot Ads retail media to beverage-alcohol retail.