In these monthly emails, we’re going to pull back the curtain at Bottlecapps and reveal our answers and solutions to some of the common questions we hear from retailers, distributors, and brand partners across the industry. For example, what’s the secret to having a successful app or website and are there things I can learn from other stores? What’s new in the world of digital brand promotion? What are some of Bottlecapps’ newest platform features and what new tech updates are planned for the near future? There’s a lot to explore, so let’s get into it!

At Bottlecapps, we drink TOGETHER. As a retail or brand partner, we consider your relationship to be personal. We strive to get to know you and your business in the same way that you might do with your pal at the neighborhood bar. Below is a business partner we hope to be ‘drinking with’ for many years to come!

Macadoodles Honored as “Retailer of the Year” by Beverage Dynamics Magazine

Bottlecapps is constantly striving to bring innovation and value to the BevAlc industry; in those efforts we are excited to toast some of the awesome new updates that we have rolled out for Q2 (April-June) release! Most of these upgrades came directly from store or brand feedback, so we hope that just like your favorite shot, they’ll really help get the party started 💃

Uber Direct is coming to Bottlecapps as another delivery service provider (DSP), reshaping the retail landscape and streamlining last-mile delivery. With unparalleled speed and efficiency, this innovative service empowers you to provide seamless delivery experiences for your customers. Leveraging Uber’s extensive network of drivers and advanced logistics technology, Uber Direct helps you connect with your customers swiftly, ensuring swift doorstep deliveries and reducing fulfillment complexities. Uber Direct joins Bottlecapps’ already impressive stable of other trusted DSP partners like DoorDash Drive and many regional players.

Each sip you take of your favorite adult beverage tells you a story – a story of culture and heritage and the unique blend of flavors from every country and region. Understanding this allows your customers to embark on a sensory adventure, expanding their palates, improving their knowledge of where their favorite drink was produced – all within the comforting embrace of a carefully crafted drink. Based on popular demand, we are going to allow retailers to add the country and region of origin for all products, making the customer’s shopping experience easier and more knowledgeable!

Pull up a chair and join the FUN! Bottlecapps’ growth continues, and we say ‘the more the merrier’! Here’s a quick shoutout to some of the newest additions to our retail roster 📢

Liquors 44 – Massachusetts (multiple locations)

Area locals and store owners John Biela and Andrew Morrison of Liquors 44 in Massachusetts have built a team with nearly a century of experience combined in the alcohol space. Five locations dot the Pioneer Valley and Western Massachusetts region currently, while the first store opened in Hadley in 1987. The remaining four locations are in Holyoke, Northampton, Chicopee, and the largest store of them all in Springfield. To say the folks in Massachusetts love this place is an understatement. Liquors 44 has won the Reader’s Choice Award for Best Liquor Store nine years in a row, and that was before taking their store to the next level with an app and website from Bottlecapps!

Shotz Liquor Store – Lewisville, TX

Texas’ own Shotz Liquor store in Lewisville is the epitome of what today’s alcohol industry calls for; innovation. The old ways of doing business are giving way to more online-centric strategies, and Shotz is all in with this approach. Not only did they make the brilliant decision to join Bottlecapps (totally unbiased opinion🙃), they took advantage of the many unique opportunities that Bottlecapps provides to our family of stores. One such opportunity is through our industry-best Affiliate Marketing program that allows stores in serviceable markets to partner with Instacart and/or DoorDash Marketplace to reach far more customers than they ever could otherwise. Shotz Liquor may not be a massive store in terms of square footage, but in terms of reach, not even the big box liquor stores can out-class them!

What a successful trip to St. Louis our Retail Sales Department had at this year’s Beverage Alcohol Retailer Conference (BARC) 🙌 The Bottlecapps team collaborated with other industry players as well as met up with both current and future retail partners all in the name of Off-Premise Ecommerce; with the most exciting part of the trip being Beverage Dynamics’ announcement of their Top 100 Retailers list, of which dozens of Bottlecapps retail partners were honored, including both #2 – ABC Fine Wine & Spirits, and #1 – Macadoodles. Congratulations to all of our esteemed partners 👏 We can’t wait for next year!

Band-Aid, Kleenex, Uber, etc. – some brands are synonymous with a category, while all others have to work at it a bit harder. In Bev Alc, that’s where Bottlecapps’ targeted digital tactics come in to play, providing share of voice for brands through aimed messaging when and where consumers are shopping 🛍️