

PRODUCTS & MORE PRODUCTS
To Help you
Better Serve
Your Customers

To Help you
Better Serve
Your Customers


Your Basic Bottlecapps Partnership Includes:
Your own Store Branded Mobile App + Website
A mobile app & branded website helps YOUR BUSINESS attract and retain customers – And who doesn’t want or need more.
With Bottlecapps, we’re not just stopping at “good enough.” We’re constantly improving our app to make it better for you and your customers, keeping everyone happy and engaged.
Ecommerce is more than just a buzzword; it’s about expanding your reach, increasing sales, and growing your brand. With Bottlecapps, you get more than a website — you get a fully integrated e-commerce platform that’s affordable yet powerful, designed to help you sell goods and services online seamlessly.
Our e-commerce websites allow you to expand beyond your physical location, boost sales, and build brand awareness. Plus, they sync automatically with all Bottlecapps digital products, creating a seamless synergy with your store’s digital marketing strategy. It’s a partnership that helps you thrive in the digital age.
But Wait, There Are More...
...Products you can add to your package.
Ninguno, none, zero, no other
App company in our industry offers ANY of these.
Why?
Because they don't care about your success as much as Bottlecapps does.

Marketing Services
With everything else you have to do, marketing your store can feel like you’re walking through a dairy farm trying to keep the crap off your shoes.
As a customer you’ll be assigned a marketing professional who will:
- Help set and maintain a profitable mobile/e-commerce strategy.
- Assist with the app implementation process.
- Help coordinate your app launch to your store customers.
- Be available for questions, guidance, and event and marketing ideas based on what’s been successful with other stores.

Digital Signage
BOTTLEVISION has nothing to do with viewing life through bottles – not even if the bottles are whiskey; and digital signage has nothing to do with your digits or with digitalis.
- Showcase promoted products, events, custom videos, and sales pricing.
- Assign multiple lists and schedule ads to run and expire on specific dates.
- Display on a single screen or on multiple screens throughout your store.

Orders Integration
Integrating marketplace orders into your native eCommerce platform can be incredibly valuable for retail small and medium-sized businesses (SMBs) in the BevAlc space. Here are some key benefits:
Expanded Reach: By integrating with popular marketplaces like DoorDash, Instacart, GrubHub, Vivino, WineSearcher, Bevstack etc., retailers can tap into a larger customer base and increase their visibility.
Operational Efficiency/Streamlined Order Management: Marketplace integration automates inventory management, order processing, and product listings, reducing the need for manual updates and minimizing errors. This ensures that orders from multiple channels are consolidated into a single system, making it easier to track and fulfill orders accurately.
Cost Savings: order integration reduces the time and resources spent on manual data entry and order management, allowing businesses to allocate their resources more effectively.
Improved Customer Experience: Faster and more accurate order processing leads to better customer satisfaction and can help build trust and loyalty.
Are you considering integrating your business with any specific marketplaces? Bottlecapps has got you covered all across the United States and Canada!
We don’t nickel-and-dime our retailers
When you sign up, you’ll receive the following at no extra cost!
Marketing Enhance your marketing efforts with email & SMS campaigns, customizable templates, push notifications, customer segmentation, cocktail recipe library and more. | Bottlecapps | Shopify |
---|---|---|
Email Marketing Email your customers with our expertly crafted templates or create your own designs | ✔️ | 10K Limit |
Newsletter Templates Create and email newsletters to your customers | ✔️ | ✔️ |
Staff Picks Templates Email your customers about your new staff picks | ✔️ | – |
Product Promotion Templates Notify your customers about new products or promotions | ✔️ | ✔️ |
Push Notifications Engage your customers by sending a push notification about an event or promotion | ✔️ | – |
Scheduled Push Notifications Schedule your push notification ahead of time | ✔️ | – |
Targeted Push Notifications Send push notifications to a specific target group. E.g., wine drinkers | ✔️ | – |
SMS Marketing Send text messages to your customers about promotions | ✔️ | Add On |
Targeted Text Messages Send text messages to a specific target group. E.g., Bourbon lovers | ✔️ | Add On |
Customer Segmentation Segment your customers based on their preferences like wine, whiskey, etc. | ✔️ | ✔️ |
Abandoned Cart Notifications Automated email notification to customers who added items to their cart | ✔️ | ✔️ |
App Banners Display banners on your app regarding events or promotions | ✔️ | – |
Web Banners Display rotating banners on your website regarding events or promotions | ✔️ | ✔️ |
Home Page Sections Customize your homepage with new product sections or banners | ✔️ | – |
Staff Picks Curate your own staff picks for your customers | ✔️ | ✔️ |
Top Sellers Display top selling beers, wines, and liquor on your home pages | ✔️ | – |
Marketing Playbook Playbook on how to market your app & website to grow your sales | ✔️ | – |
Cocktails & Recipe Library Extensive cocktail and recipe collections from our brand partners | ✔️ | – |
Order Processing Manage orders with a branded online store, apps, fraud prevention, POS integration, multiple payment options, notifications, tracking, scheduled orders, delivery with Uber & Doordash, and subscriptions. | Bottlecapps | Shopify |
---|---|---|
Branded Online Store front Branded website with your logo and theme | ✔️ | ✔️ |
Branded Apple and Android App Branded app on the app stores customized with your logo and theme | ✔️ | – |
Advanced Fraud Prevention Advanced fraud protection from Forter to reduce fraud, prevent it before it happens | ✔️ | Standard Fraud Protection |
Order Integration with POS Send online orders back to your point-of-sale system. Limited to certain POS systems. | ✔️ | – |
Multiple Payment Processor options You can choose between Stripe, World Pay, and Authorize.net | ✔️ | Additional Fees Apply |
Order Notification to Store Store gets notified about a new order via phone call, text, email and drive app notification | ✔️ | ✔️ |
Order Notification to customers Customers get notified about a new order via text, email and drive app notification | ✔️ | ✔️ |
Order Tracking Customers can track their delivery and shipping orders real-time | ✔️ | ✔️ |
Order Processing & Driver App A separate app that can be installed on tablets or phones to process orders | ✔️ | – |
Order Modification Store can modify orders or substitute products | ✔️ | ✔️ |
Scheduled Orders Customers can choose to schedule an order up to 7 days in advance | ✔️ | ✔️ |
Payment Options by Order type Store can control online or in-store payment based on pickup or delivery orders | ✔️ | – |
Delivery Integration with Uber & Doordash Store can request a driver from Doordash or Uber to deliver their orders. We have preferred pricing with our partnerships! | ✔️ | Add On |
Subscription Orders Receive subscription orders from your wine clubs or other subscription-based offerings | ✔️ | ✔️ |
Sales & Promotions Key features: Guest checkout, coupon management, case discounts, BOGO/BAGB deals, minimum order limits, free delivery promotions, flash sales, easy re-order, and various order types. | Bottlecapps | Shopify |
---|---|---|
Guest Checkout Customers can check out as guests without having to create an account. | ✔️ | ✔️ |
Brand DTC Orders Receive orders that are initiated on the websites of our brand partners. More revenue for our stores! | ✔️ | – |
Coupon Management Create coupon codes for discounts, free delivery and holidays | ✔️ | ✔️ |
Case Discounts Setup case discounts for wines and liquor. E.g. buy 6 bottles and get 10% off | ✔️ | ✔️ |
BOGO and BAGB Deals Create scanned deals like buy 2 get $5 off or buy one and get one free | ✔️ | – |
Minimum Order Limits Store can require a minimum cart value for the orders to be processed | ✔️ | ✔️ |
Free Delivery Promotions Create free delivery promotions based on delivery zones. E.g. get free delivery for orders of $50 or over | ✔️ | ✔️ |
Sales and discounts Display sale pricing from your POS or create online-only sale pricing and discounts | ✔️ | ✔️ |
Flash Sales Advertise flash sales with prices that expire within hours, effectively clearing your inventory! | ✔️ | ✔️ |
Brand & Supplier Promotions We partner with suppliers to create banner ads and promotions, boosting both your online and in-store sales! | ✔️ | – |
Easy Re-order button Customers can easily re-order past purchases with a single click | ✔️ | – |
Delivery Orders Customers can order same-day delivery and receive it within 30 mins. | ✔️ | ✔️ |
Shipping Orders Enable customers to purchase items for shipping, extending your reach | ✔️ | ✔️ |
Curbside Pickup Stores can provide curbside pickup, delivering orders directly to customers in reserved parking spots. | ✔️ | ✔️ |
In Store Pickup Customers can pre-order items for in-store pickup. | ✔️ | ✔️ |
Party Planner Users can utilize the party planner feature to estimate the quantity of alcohol needed and get serving recommendations. | ✔️ | – |
Customers Manage customers with our CRM platform, purchase history, rewards, loyalty card integration, import/export lists, demographics, engagement history, and retention rate tracking. |
Bottlecapps |
Shopify |
---|---|---|
Customer Relationship Management (CRM) Comprehensive CRM tools to learn about your audience | ✔️ | ✔️ |
Customer Purchase History Access to customer history, purchasing behavior and customer retention | ✔️ | ✔️ |
Bottlecapps Rewards Program A rewards program that drives customer engagement and loyalty while offering valuable benefits to shoppers. | ✔️ | – |
Loyalty Card Integration Integrate your in-store loyalty program with your app & website | ✔️ | – |
Loyalty Card Bar Code Display Customers can convert their keycard to a digital bar code on their app | ✔️ | – |
Customer List Import/Export Import or export your customer details | ✔️ | ✔️ |
Customer Demographics Insights into customer demographics like age group, gender and location | ✔️ | ✔️ |
Customer Engagement History See how often the customer engages with your app and what products they interact with | ✔️ | ✔️ |
Customer Retention Rate Insights to what percentage of your customers stay with you and shop on your online store | ✔️ | ✔️ |
Wine & Beer Clubs Create and manage subscription programs for wines, craft beers, whiskies and more |
Bottlecapps |
Shopify |
---|---|---|
Customizable Subscription Plans Configurable subscription programs with flexible time periods and different categories like wine, craft beer, whiskies | ✔️ | Add On |
Wine & Beer Clubs Create your own Wine and Beer clubs and make it available for a monthly or quarterly subscription. Multiple options available to customize | ✔️ | Add On |
Bourbon & Whiskey Clubs Create subscription for Bourbon & whiskey clubs and hand pick selections | ✔️ | Add On |
Automated Order Creation Subscriptions orders are automatically created on billing dates for fulfillment | ✔️ | Add On |
Subscription Notifications Advanced notifications to customers regarding their upcoming subscription orders | ✔️ | Add On |
Subscription Modification Modify subscription programs | ✔️ | Add On |
Payment/ Card Expiry Notification Notification on payment failures or card expiry issues | ✔️ | Add On |
Market Place Integration & Feeds We handle integrations to all the popular marketplaces. | Bottlecapps | Shopify |
---|---|---|
Doordash Market Place Integration Automated file feeds to the Doordash Marketplace. | ✔️ | – |
Doordash Order Integration Process Doordash Marketplace orders from our Order Management System. | ✔️ | – |
Instacart Market Place Integration Automated file feeds to the Instacart Marketplace. | ✔️ | – |
Google Shopping Feed Google shopping feed to set up your Google marketplace and sponsored products. | ✔️ | – |
Vivino Feed File feeds to list your products on Vivino.com. | ✔️ | – |
Wine Searcher Feed File feeds to list your products on wine-searcher.com. | ✔️ | – |
Wine Spectator Feed File feeds to list your products on winespectator.com. | ✔️ | – |
Flaviar Feed Showcase your spirits and whiskies on flaviar.com. | ✔️ | – |
Frootbat Feed File feeds to sell your products on frootbat.com. | ✔️ | – |
Facebook Feed Create file feeds for Facebook ads. | ✔️ | – |
Inventory Management Inventory management with POS integration, automated sync, catalog matching, product images, product thresholds, price markups and ERP integration |
Bottlecapps |
Shopify |
---|---|---|
Point of Sale Integration We integrate with your POS system to pull products, pricing, inventory and sale prices. | ✔️ | – |
Automated Inventory Sync Inventory is automatically synched with your POS system every 30 mins | ✔️ | – |
Automated Catalog Matching Your products are matched against our product library to enhance the product display pages. E.g. product images, descriptions, Origin, ABV/proof | ✔️ | – |
Automated Product Image Sync We display images for your products by matching with our product library | ✔️ | – |
House UPCs & Barrel Picks Our system allows you to sell your unique products which do not have a manufacturer UPC. | ✔️ | ✔️ |
Product Thresholds Set product thresholds to hide items that are low on inventory | ✔️ | ✔️ |
Price Mark Ups Mark up product prices for online purchases | ✔️ | – |
Bottle Deposits Option to pull bottle deposits from POS system where it is legally required to | ✔️ | – |
Allocated Products Manage allocated products, allow them to be displayed online but restrict purchases | ✔️ | – |
Instore Only Mark products to be available only for instore purchasing | ✔️ | ✔️ |
Price Levels We can pull different price levels that you have setup in your point of sale for e-commerce | ✔️ | – |
Modify Inventory Counts Option to manually edit your inventory levels for app & websites | ✔️ | ✔️ |
Manual Inventory Upload Option to manually upload a price and inventory file | ✔️ | ✔️ |
Custom Integration to ERP Systems Integration to Oracle OMS, Microsoft Dynamics or other custom OMS systems | ✔️ | – |
Product Management Manage & display products, categorization, images, allocated products, collections, missing product requests, reviews, and enhanced attributes. | Bottlecapps | Shopify |
---|---|---|
Over 5 million Product Library Our extensive product library includes over 5 million items such as beer, wines, spirits, tobacco, cigars, THC products, mixers, and other liquor store essentials | ✔️ | – |
Product Categorization & Taxonomy We curate our menus based on extensive data we have collected on how consumers shop. We have product categorizations for over 5M products | ✔️ | Manual |
Product Image Library We offer a vast collection of product images that seamlessly match and display with your catalog. We collaborate with brands to ensure the most up-to-date images. | ✔️ | – |
Enhance Product Display Pages Our brand partners supply exclusive images and videos that are showcased on the product detail pages (PDP). | ✔️ | ✔️ |
Product Allocation Manage allocated products, hide or allow them to be displayed online but restrict purchases | ✔️ | – |
Instore Only Products Mark products to be available only for instore purchasing | ✔️ | ✔️ |
Product Collections Create a shoppable product collection with a unique URL for easy shopping and promotion on social media. | ✔️ | ✔️ |
Allocated Product Collections Create a shoppable product collection for allocated products that are only visible via this unique URL | ✔️ | – |
Product Request Notification Customers can request a product that is not available in your store | ✔️ | – |
Product Descriptions and Tasting Notes Our product library has marketing descriptions, tasting notes and food pairings for a vast number of products | ✔️ | – |
Product Reviews Our platform facilitates and showcases user-generated product reviews on both your app and website. | ✔️ | – |
Enhanced Product Attributes Showcases ABV/Proof, Age, beer styles, wine varietals, Tequila & Whiskey categories as well as country and region. | ✔️ | – |
Wine Vintages Manage and display wine vintages | ✔️ | – |
THC & Tobacco for Websites Option to sell tobacco and THC products (Website only, restricted on apps due to app store policies) | ✔️ | – |
Product Images & Descriptions Override Option to upload your own product images, descriptions and categorization | ✔️ | ✔️ |
Event Management Manage your instore events and tastings, online ticket purchases etc. | Bottlecapps | Shopify |
---|---|---|
Instore Events & Tastings Create events, promotions and tastings and make it available to view online | ✔️ | – |
Online Event Purchase Make events & tasting sessions available for online purchase | ✔️ | – |
Event Calendar Create a calendar of events going on during each month | ✔️ | – |
Issue Event Tickets Event tickets purchased online are emailed to the customers | ✔️ | – |
Product Specific Events Associate products to promotional events and make it available for purchase via banners | ✔️ | – |
Event Banners Display your events using a scrolling app and web banner carousel | ✔️ | ✔️ |
Event Notifications Send push notifications directly from the event along with event images | ✔️ | – |
Store Management Manage multiple locations, update deals & promotions, inventory management, enterprise account management, custom settings, holidays & closures, order notifications, delivery & pickup setup, and reviews. | Bottlecapps | Shopify |
---|---|---|
Manage Multiple Locations Manage multiple locations from a single login or handle them independently | ✔️ | ✔️ |
Update deals & promotions across locations Manage your deals and promotions across all your locations from a single place | ✔️ | ✔️ |
Inventory Management for each location Separate pricing and inventory feed for each location | ✔️ | ✔️ |
Enterprise Account Management Available for enterprise accounts managing more than 25 locations | ✔️ | ✔️ |
Custom Store setting for each location Configure each store’s setting differently, e.g., enable or disable delivery for one location | ✔️ | ✔️ |
Holidays & Store Closures Manage store closure and holidays | ✔️ | ✔️ |
Pause Ordering Pause ordering with a click of button during staff shortages or inclement weather | ✔️ | ✔️ |
Phone Call & SMS Order Notification Phone call and SMS notifications for new online orders | ✔️ | – |
Update Events for all locations Event management across all the store locations | ✔️ | – |
Google Reviews for Stores Display Google reviews for each location | ✔️ | Add On |
Delivery Setup Set up delivery zones & delivery times for each location either by zip codes or by drawing out zones on the delivery map | ✔️ | ✔️ |
Shipping Setup Set up shipping zones, categories, size restrictions. Integrated with UPS, FedEx and ShipStation | ✔️ | ✔️ |
Convenience Fees Add convenience fees for online ordering | ✔️ | ✔️ |
Pick up and Curbside Enable/disable in-store pickup and curbside pickup, select pickup days and times, and payment options | ✔️ | ✔️ |
Multiple Staff Account Create additional logins for staff | ✔️ | ✔️ |
Third Party Integrations Streamline your shipping and delivery with our third party Integrations. | Bottlecapps | Shopify |
---|---|---|
UPS Integration for Shipping Connect your UPS account and print labels from our OMS system. | ✔️ | ✔️ |
ShipStation Integration Using our ShipStation integration, you can use any carrier for your shipping including FedEx. | ✔️ | – |
Doordash Drive Integration Request a driver from Doordash to deliver your products to your customer. We have a discounted pricing with Doordash. | ✔️ | Add On |
Shipday Integration For stores with their own delivery drivers, Shipday offers a powerful solution for managing and optimizing driver routes with real-time tracking capabilities. | ✔️ | – |
Uber Drive Integration Request a driver from Uber to deliver your products to your customer. We have discounted pricing agreement with Uber. | ✔️ | Add On |
Forter Fraud Protection Integration Stay protected with online fraud via our Forter Integration. Prevent fraud before it happens! | ✔️ | ✔️ |
Datadome Bot Protection Bot protection is included on all our sites. | ✔️ | ✔️ |
Reporting Analytics Robust reporting capabilities on customer engagement, sales trends, product performance, and campaign effectiveness. | Bottlecapps | Shopify |
---|---|---|
Monthly Sales Trends Month over month sales trends and actionable insights | ✔️ | ✔️ |
Average Basket Sizes Average basket value across all the sources | ✔️ | ✔️ |
Revenue Breakdown by Order Type Sales break down by fulfillment method (Delivery vs pickup vs shipping) | ✔️ | ✔️ |
Revenue Breakdown by Order Source Sales break down by order source (app vs website vs DTC etc.) | ✔️ | ✔️ |
Revenue Breakdown by Category Sales break up by category (Wine, Beer, Spirits) | ✔️ | ✔️ |
Best Selling Products & Categories See the best selling products for your store | ✔️ | ✔️ |
Trending Products Products that are trending now across the platform | ✔️ | ✔️ |
Customer Visits Total customer visits on your online store | ✔️ | ✔️ |
Repeat Customer Purchases Display how often your customers come back and shop with you | ✔️ | ✔️ |
Retention Rate Show how many of your customers stay with you | ✔️ | ✔️ |
Conversion Rates See how many of your customers that visit your store end up placing an order | ✔️ | ✔️ |
Growth In Unique Visitors Display the number of unique visitors that are active on your app and website | ✔️ | ✔️ |
User Demographics by Age and Gender Demographic data of your audience | ✔️ | ✔️ |
Onboarding Our onboarding team will guide you through the process, ensuring you’re up and running within just a few days. | Bottlecapps | Shopify |
---|---|---|
White Glove Onboarding Our White Glove Onboarding ensures a seamless setup, guiding you every step of the way and getting you fully operational within just a few days. Experience hassle-free onboarding! | ✔️ | – |
Domain Management We will help you with setting up your web domain | ✔️ | ✔️ |
Delivery Setup Our onboarding specialist will work with you on setting up your delivery zones and maps | ✔️ | – |
Store Setup We will help you setup your store hours, fulfillment methods, file feeds, payment methods etc. | ✔️ | – |
Logo Design If you do not have a logo, our graphics team will create one for you | ✔️ | – |
Custom Branded Design for App & Website Our onboarding team will customize the App & Website to your store’s branding, this includes creating a banner image | ✔️ | – |
Shipping Setup Our team will help you get started with shipping orders, configure your UPS or Shipstation account | ✔️ | – |
Google and Apple Appstore Setup An onboarding specialist will guide you through the App store account creation | ✔️ | – |
SEO Basics Setup Basic SEO (on page SEO) setup is included with our onboarding process | ✔️ | – |
POS Integration Setup Our POS Integrations team will connect to your POS system to set up the POS Integration for file feeds | ✔️ | – |
Customer Support & Success Our customer support includes email and chat support, phone support, and a dedicated Customer Success Manager. We provide knowledge articles, how-to guides, training videos, graphics & content creation assistance, and monthly cadence calls to ensure your success. | Bottlecapps | Shopify |
---|---|---|
Email and chat support You can reach us any time via our email support or contact your client success team via phone or text during business hours. | ✔️ | ✔️ |
Phone Support Call our support number for help during business hours. | ✔️ | ✔️ |
Dedicated Customer Success Manager Access to your Client Success Rep at any time during regular business hours. You will have a real person to talk to. | ✔️ | – |
Knowledge Articles & How-to Guides Comprehensive how-to guides to assist you with any feature or answer your questions whenever needed. | ✔️ | ✔️ |
Training Videos Access our comprehensive training videos to master every feature and get answers to your questions, available whenever you need them. | ✔️ | ✔️ |
Graphics & Content Creation Need assistance with event banner creation? Our graphics team is here to help you out! | ✔️ | – |
Monthly Cadence Calls Our monthly cadence calls with customers are designed to provide ongoing support and guidance, helping them achieve their goals with insights and strategies. | ✔️ | – |
SEO & Digital Marketing Affordable SEO plans, on-page SEO, blog writing, social media linking, Google Ads setup, and optimized Facebook/Instagram Ads to boost traffic and ranking. | Bottlecapps | Shopify |
---|---|---|
Basic SEO Package On-page SEO, Page titles, meta descriptions, and Header tags. | ✔️ | – |
SEO PRO Package Our SEO package will create a customized SEO plan for your store, helping you rank for your targeted keywords, drive organic traffic, and boost local in-store foot traffic. | ✔️ | – |
Blog & Content Creations Our SEO pro package includes blog writing and content creation to boost your SEO ranking. | ✔️ | – |
Social media Link your social media posts to your website to boost your online presence. | ✔️ | ✔️ |
Google Ads & Sponsored Listing We can help set up your Google Ads or run it for you for a small fee. | ✔️ | – |
Facebook & Instagram Ads Choose your own budget and we can run optimized Facebook or Instagram Ads for your store. | ✔️ | – |
Agency Services Creatives to print and market in your store, like app banner QR codes, place mats, etc. | ✔️ | – |
Upcoming Features We listen to our stores and develop new features regularly. Here are some exciting features coming your way this quarter. |
Bottlecapps |
Shopify |
---|---|---|
Grubhub Integration Integration with Grubhub marketplace. | ✔️ | – |
Personalized Product Recommendation Unleash the power of Amazon’s recommendation engine to delight your customers with personalized product suggestions based on their unique preferences! | ✔️ | – |
Gift Cards Customers can buy and use your store’s gift cards for online purchases. | ✔️ | ✔️ |
Web Page Builder Craft and design personalized custom pages for your website, including landing pages, career pages, and more! | ✔️ | ✔️ |
Buy Now Button Skyrocket your sales with the “Buy Now” button! Create urgency, enhance user experience, and boost conversions by simplifying the purchase process. Get ready for higher sales! | ✔️ | ✔️ |
Did somebody ask for wholesale?
If your business also services wholesale accounts – restaurants, bars, hotels – our app has a feature that will also help make this part of your business smooth running for you and convenient for your customers.