and their new Agave-Based Vodka…
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In this edition of ‘Tapped In’, we are going to review Q2 (Apr/May/Jun) trends and platform success, while also teeing up what’s in store for the industry and our partners in Q3 (Jul/Aug/Sep). We will pull back the curtain at Bottlecapps and reveal our answers and solutions to some of the common questions we hear from retailers, distributors, and brand partners across the industry. For example, what’s the secret to having a successful online business and are there things I can learn from other stores? What’s new in the world of digital brand promotion? What are some of Bottlecapps’ newest platform features and what new tech updates are planned for the near future? There’s a lot to explore, so let’s get into it!
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At Bottlecapps, we drink TOGETHER. As a retail or brand partner, we consider your relationship to be personal. We strive to get to know you and your business in the same way that you might do with your pal at the neighborhood bar. Below is a business partner we hope to be ‘drinking with’ for many years to come!
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Broudy’s Liquor, a distinguished name in the fine wine and spirits industry, has been a cornerstone of the Jacksonville and surrounding communities for years. Known for its exceptional selection and customer service, Broudy’s offers a wide array of beverages, from classic spirits to unique craft beers and fine wines. With multiple locations across Jacksonville and beyond, Broudy’s is dedicated to meeting the diverse tastes and preferences of its customers ✅
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Bottlecapps is constantly striving to bring innovation and value to the BevAlc industry; in those efforts we are excited to toast some of the awesome new updates that we have rolled out for Q3 (July-Sep) release! Most of these upgrades came directly from store or brand feedback, so we hope that just like your favorite shot, they’ll really help get the party started 💃
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BevStack is the leading platform for accelerating the e-commerce growth of beverage alcohol brands. This proprietary technology effectively manages inventory, payments, and ensures optimized and compliant order fulfillment via intrastate shipping and same-day delivery. Bottlecapps and BevStack are excited to announce their partnership, enabling brands to directly sell products to consumers, while holding true to the 3-tier structure. This integration facilitates real-time inventory updates to BevStack, enabling orders to be fulfilled through the expanding Bottlecapps retailer network of 1,300+ active store locations across 40 states. Together, with Bevstack, we are affectionately dubbing our model 3-Tier Direct or 3TD
Checkout the press release…
Bevstack & Bottlecapps: A Landmark Partnership to Revolutionize Direct-to-Consumer E-Commerce for BevAlc Brands | Newswire
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Big news from Bottlecapps! We’re thrilled to announce our expansion into building e-commerce websites for brands. With our expertise in digital solutions for the bev-alc industry, we’re now offering custom-built online stores tailored to showcase and sell your brand’s products. From sleek designs to seamless checkout experiences, to an order routing system that seamlessly reaches over 1,200 active retailers across 40 states, our websites are crafted to elevate your brand’s online presence and drive sales! Whether you’re a craft distillery or a renowned wine producer, Bottlecapps is here to help you thrive in the digital landscape! Get ready to take your brand to new heights with our innovative e-commerce solutions! Checkout an early look at our demo site…
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Vertical Display Mode for BottleVision™
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BottleVision is one of Bottlecapps’ best in-store tools to grab customers’ attention and motivate them to buy. With this digital signage display technology , retailers can showcase promoted products, events, custom videos, and sales pricing, ensuring that the marketing efforts reach their full potential. Whether displayed on a single screen or multiple screens throughout the store, BottleVision enhances the retail environment. Best of all, it’s managed through a back-end console that syncs seamlessly with all Bottlecapps products. We are excited to announce that we are now rolling out an update allowing retailers to use their screens vertically. This new feature enhances the flexibility of display options, providing an even more dynamic and eye-catching way to showcase products and promotions.
Click the image to LEARN MORE
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DoorDash Marketplace Order Integration
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Great news for retailers using Bottlecapps and DoorDash Marketplace! Our retailers will soon be able to seamlessly view Marketplace orders right within the Bottlecapps web console. This update makes it easier to manage all online Marketplace orders in real-time from one place, improving efficiency and customer service 🙌
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Coming soon from Bottlecapps: an exciting new subscription feature that empowers retailers to create and manage recurring subscriptions for wines, whiskeys, and more. Our retail partners can easily customize and curate selections that cater to customers’ tastes, offering them a delightful and convenient way to enjoy their favorites regularly, while also capturing recurring revenue for their services. Stay tuned for more information!
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Meta (Facebook) Commerce Integration
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We are pleased to announce our integration with Meta’s Commerce Platform, enabling our retail partners to expand their reach and add a new revenue stream. Retailers can now list their items directly on Meta-owned social media platforms, such as Facebook and Instagram, expanding their reach and enhancing sales opportunities. This integration allows businesses to seamlessly showcase their products to a wider audience of potential customers who are actively engaged on these platforms. By leveraging Meta’s Commerce Platform, retailers can streamline their online presence, drive more conversions, and capitalize on the power of social media to grow their business.
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Exciting updates are coming to BottleSense powered by Bottlecapps! Explore new chart types, enhanced metrics, and improved performance features! Dive deep into off-premise retailer data across beer, wine, and spirits, pulling insights from 1,200+ stores across the US and Canada. Our near-live dashboards offer exclusive consumer and sales insights, benchmarks, and trends, providing supplier brands, distributors, and retailers with the most customizable view in the industry.
LEARN MORE
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Enhanced Product Details Pages (PDPs)
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As part of our ongoing efforts to improve the shopping experience, we are redesigning the product details page across all apps and websites to include additional images and videos. This update aims to provide a richer, more immersive experience for customers. Displaying additional product images and rich content provides brands with the advantage of showcasing product details comprehensively, enhancing customer engagement, and increasing the likelihood of conversion.
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Impact on Retailers and Suppliers
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Drizly’s shutdown leaves a substantial void in the market, estimated at nearly half a billion ($500M) dollars in online alcohol sales. These Drizly orders are suspected to have accounted for about 50% of all online transactions for BevAlc. Consumers, retailers, and brands who relied on Drizly for convenient alcohol delivery will now need to seek alternatives. This disruption has lead to a temporary decline in online alcohol sales as customers adjust to new platforms. The transition period has already shown increased competition among remaining players, as we all vie to capture Drizly’s customer base.
Drizly’s business model involved partnerships with thousands of retailers and suppliers, helping them reach new customers and diversify their sales channels. Retailers will need to explore other e-commerce platforms or invest in their own online sales infrastructure to maintain their market presence. Suppliers, on the other hand, might need to negotiate retail media agreements and seek new partnerships to ensure their products remain accessible to consumers online
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One of the factors contributing to Drizly’s shutdown was a cybersecurity issue that compromised the data of approximately 2.5 million customers. This incident highlighted the importance of robust cybersecurity measures in e-commerce. The fallout from this breach may lead to increased scrutiny and stricter regulations for online alcohol sales platforms, as well as heightened consumer awareness about data privacy and security.
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Future of Alcohol E-commerce
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The closure of Drizly raises questions about the future of alcohol e-commerce in the U.S. While the market has been growing rapidly, driven by changing consumer preferences and the convenience of online shopping, Drizly’s shutdown underscores the challenges and risks associated with this sector. Other players in the market will need to (and have begun to) address these challenges, including cybersecurity, regulatory compliance, and maintaining customer trust. Doordash serves as a prime example of a group stepping in to take on market share…
The BevAlc channel for DD has grown 60% year-over-year through the first half (Jan-Jun) of 2024! This lands as their fastest growth since 2022 and much is contributed to acquiring ,any former Drizly merchants and consumers. DoorDash is on track to deliver about $1 billion worth of alcohol sales in 2024 across 37 serviceable states.
Source – Beverage Daily
Sound scary, or overwhelming?!? Well, fret not, because Bottlecapps has stepped in to enable immediate and turn-key solutions for both stores and brands alike. As the best-in-class provider for all things ecommerce in BevAlc, it’s also worth mentioning that for our efforts, Bottlecapps has seen a significant uptick in both revenues and platform orders since Drizly’s departure. Through partnerships with Doordash, Instacart, Bevstack, Vivino, WineSearcher and many many more to come, Bottlecapps is here to help!
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Pull up a chair and join the FUN! Bottlecapps’ growth continues, and we say ‘the more the merrier’! Here’s a quick shoutout to some of the top performing stores from our retail roster 📢
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In the many Newsletters we’ve released over the years, we’ve highlighted and welcomed countless stores to the Bottlecapps family. We’re talking big stores (Guiness World Record big, in fact), small family-owned stores, and even corporate chains with well over 100 locations and billion-dollar annual revenue. But there’s another type of store that we at Bottlecapps love to work with, too, and that’s the franchise and marketing group model. In this edition of the Watering Hole, we’re shining a light on these unique stores and the value they bring to the Bottlecapps network!
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We cannot talk about the Reardon Consulting without talking about Mike Reardon. Over the years, Mike established himself as a power-player in the alcohol industry, having worked with E.J. Gallo and some of the biggest companies in the United States. After a highly successful and commendable career, he decided to retire and ride off into the sunset.
However, plans change.
Mike’s business acumen in the beer, wine, and liquor space led to him becoming a sought-after person. So, right before retirement, he agreed to offer his expertise one last time and began to consult a single liquor store on some of the principles and fundamentals he’d learned throughout the years. Things like choosing the right POS, supply chain management, marketing, and industry trends were all right in Mike’s wheelhouse, and he created a system, of sorts, in his vision.
At that point, Mike realized he still had a lot to offer and now was even more in-demand. He then officially created Reardon Consulting, and became a full-time consultant. With close to 50 stores in Massachusetts, Rhode Island, and Connecticut, and now a partnership with Bottlecapps, the future is as bright as ever!
P.S. we don’t expect Mr. Reardon to retire anytime soon 😉
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Macadoodles, a long-time partner and friend of Bottlecapps, is a well-known liquor store chain that offers a wide selection of fine wines, beers, and spirits. You’ll find them in various locations across the Midwest, including Pineville, Joplin, and Springfield in Missouri, and Springdale in Arkansas.
What’s interesting about Macadoodles is that they operate on a Franchise-Model. They offer franchising opportunities for those interested in opening their own Macadoodles store. As they’ve grown, their customers have happily joined them along their journey.
They partnered with Bottlecapps four years ago and began offering online shopping to go along with an already incredible in-store experience. Customers loved being able to shop online and have their purchases delivered, and that impact was reflected in the feedback they’ve gotten from the community.
In June 2023, Macadoodles was awarded “Retailer of the Year” by Beverage Dynamics, a respected national magazine in the liquor retail industry. Clearly, the Macadoodles model is a great one, and together with Bottlecapps, we look forward to helping more franchisees see similar success in the very near future!
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Wine & Spirits Retail Marketing Inc. (WSRM)
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Born from retail roots, with decades of experience, WSRM, Inc. has established itself as the leading wine and spirit retailer in Rhode Island and Southern Massachusetts, setting an industry standard as a franchising model with 15 locations across 3 main brands. Driven by a progressive entrepreneurial spirit, their senior leadership and team are committed to developing retail businesses that cater to both today’s customers and tomorrow’s consumers. WSRM has built trust within the communities they serve by consistently providing top-notch customer service and exceptional value.
Much has changed since opening their first store. ECommerce is now at the forefront of virtually every business worldwide, and the alcohol industry is no different. That’s where Bottlecapps comes in, and together, we look forward to a long-standing partnership for years to come.
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In the bustling world of e-commerce, a stellar design can make or break your platform! Imagine navigating a site that’s as smooth as butter, with intuitive interface and seamless experience. Good UI/UX not only enhances user satisfaction but also boosts conversion rates. When customers find what they need effortlessly, they’re more likely to complete purchases and return for more. Plus, a visually appealing and user-friendly site builds trust and credibility. In many ways, UI/UX design is the secret sauce to turning casual browsers into loyal shoppers! 🛍️✨
Meet the team…
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JESSICA SANCHEZ
Director – Technical Design
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KRISTEN SALSGIVER
Manager – Technical Design & Graphics
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Band-Aid, Kleenex, Uber, etc. – some brands are synonymous with a category, while all others have to work at it a bit harder. In Bev Alc, that’s where Bottlecapps’ targeted digital tactics come in to play, providing share of voice for brands through aimed messaging when and where consumers are shopping 🛍️
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Upcoming Sponsored Brands – Q3 2024
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July means it’s out with Q2 results and in with Q3 goals, but before we trade in our rain coats and gardening gloves for swim trunks and then football, we wanted to shed some light on how the Bottlecapps platform performed in Q2 and highlight some April-June occasions with backing from our in-house analytics engine, BottleSense™ (bottlesense.net)…
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Bottlecapps Q1-Q2 (Jan-Jun) 2024 platform stats are looking pretty, pretty, pretty good versus 2023…
NEW USERS – up 47% YoY📈
ORDERS (#) – up 12% YoY📈
AMOUNT ($) – up 19% YoY📈
AVG. BASKET – up 10% YoY📈
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It’s going to be a busy back half of the year…just like we like it 🔜👀
***1,300+ active beer, wine, spirits stores across 40 U.S. states and 3 Canadian Provinces
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TOP 3 PRODUCTS SOLD:
1 – New Amsterdam Apple Vodka (50 ml)
2 – Tito’s Vodka (1.75 l)
3 – Casamigos Blanco (750 ml)
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TOP 3 PRODUCTS SOLD:
1 – Elijah Craig Small Batch Bourbon (750 ml)
2 – Chateau Ste Michelle Chardonnay (750 ml)
3 – Tito’s Vodka (1.75 l)
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TOP 3 PRODUCTS SOLD:
1 – Wilderness Trail Rye Whiskey (750 ml)
2 – Korbel (750 ml)
3 – Tito’s Vodka (1.75 l)
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- Tito’s continues to dominate across all occasions
- Vodka as a category remains consistently strong across multiple brands
- White Wines and Champagnes are popular for a variety of celebratory occasions
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Remember to Drink Responsibly, and instead of that ‘buzzed booze run’ use BottleRover.com to have your all your drinks DELIVERED – for FREE 🚚
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