Bottlecapps Blogs | Liquor Store App and Website Insights

October Newsletter 2022

In these monthly emails, we’re going to pull back the curtain at Bottlecapps and reveal our answers and solutions to some of the common questions we hear from retailers, distributors, and brand partners across the industry.

Drinking Buddies - This Month's Featured Partner

Mike’s Wine & Spirits

Kansas City, MO

Mike’s Wine & Spirits is one of the longest tenured stores in the Bottlecapps’ family. When Mike’s originally chose to partner with Bottlecapps, the goal of the app was to help “keep their store’s own brand at the forefront of their delivery service,” not the brand of a 3rd party delivery company. Some of the major players in the alcohol delivery landscape not only take a large portion of profits, but actively steer customers away from your store to other stores! That can certainly cast a rainy (or at least drizly) cloud over any small business owner.

The Shot List - Quick-Hitter Platform Updates

Bottlecapps is constantly striving to bring innovation and value to the BevAlc industry; in those efforts, we are excited to toast some of the awesome new updates that we have planned for a Q4 (October – December) release! Most of these upgrades came directly from store or brand feedback, so we hope that just like your favorite shot, they’ll really help get the party started 💃

Enroute Order Management Integration
Rewards for Websites
ADA Compliance Score

The Watering Hole - Some New Members of ''The Crew''

First, a toast 🍻

“Here’s to friends and family who know us well, but love us just the same.”

Easy come, easy go. That’s the saying. But what if the “go” part isn’t actually so easy? So often, we as humans tend to look for greener pastures when verdant fields lay just below our feet. This phenomenon has led few (but still too many) on the Bottlecapps’ platform to grazing in the meadows of other ecommerce platforms, only to quickly realize the new grass was actually that fake rubber grass used in indoor stadiums. Looks nice, but bland and has no nutritional value. It’s best to learn from the experience of others rather than finding out the hard way for yourselves (hate to say, we told ya so 🤷🏻‍♂️)

On the other side of the coin, however, are the ones that have been with Bottlecapps since we were in our infancy; the ones that stuck around from the very beginning and grew with us! These stores get a tip of the cap for being way ahead of the curve in terms of ecommerce and were among the very first stores in North America to get an app with Bottlecapps. Period. Back when Corona was just a beer, not a virus, these were the store partners that helped pave the way…

This month, Bottlecapps wants to shine a spotlight on the team manning our front lines with Retailer Onboarding.

Each month, Bottlecapps contracts between 15-30 new retail accounts across the country to build out their own store-branded app and/or website. So, each month the Onboarding team has another batch of stores to get to know as well as to help introduce them to the platform and its inner workings.

As many of you know all too well, there are a LOT of small tasks needed to launch an online or app solution to the world successfully, and this group majors in the details. Diligent, Pesky, Responsive, Organized, Accountable – these are the traits we look for in Retailer Onboarding.

Cheers to our Onboarding team, and may their constant effort never go unnoticed or under-appreciated.

🙏🙏🙏🙏🙏🙏🙏

Scott

Kyle

Braden

Bryce

Trivia Thursday - Stats & Trends to Know

Offering in-store and curbside PICKUP options can encourage customers to spend more in brick-and-mortar stores:

About one-quarter of eCommerce shoppers in the U.S. picked up their last online purchase in store or via curbside, according to “The 2022 Global Digital Shipping Playbook: U.S. Edition,” A PYMNTS and Cybersource collaboration based on a survey of 13,114 consumers and 3,100 merchants.
In fact, 12% of consumers received their move recently online order by walking inside of a brick-and-mortar store to obtain it from an employe or an in-store kiosk, and another 11% picked their order up curbside. When they pick up those purchases in-store, these consumers often wind up purchasing additional products.
Among the roughly 9 million U.S. consumers who acquired their most recent online order on-site, 47% say they wind up buying more products on their trip to pick up ecommerce purchases in-store or via curbside. Another 17% say they purchase additional items when picking up their orders in-store some of the time.