In these monthly emails, we’re going to pull back the curtain at Bottlecapps and reveal our answers and solutions to some of the common questions we hear from retailers, distributors, and brand partners across the industry. For example, what’s the secret to having a successful app or website and are there things I can learn from other stores? What’s new in the world of digital brand promotion? What are some of Bottlecapps’ newest platform features and what new tech updates are planned for the near future? There’s a lot to explore, so let’s get into it!

At Bottlecapps, we drink TOGETHER. As a retail or brand partner, we consider your relationship to be personal. We strive to get to know you and your business in the same way that you might do with your pal at the neighborhood bar. Below are a few business partners we hope to be ‘drinking with’ for many years to come!

To ALL of Our Valued Partners…

During this season of THANKSgiving, and as we reflect on the journey of the past year, we are overwhelmed with gratitude for the unwavering support and collaboration we have received from each one of you. To our esteemed retailers, thank you for showcasing our product with enthusiasm and ensuring that our efforts bring convenience and quality to the overall shopping experience of your customers. Your commitment to excellence in curating a diverse selection has played a pivotal role in bringing our vision of a digital transformation for Bev Alc to life.

Bottlecapps is constantly striving to bring innovation and value to the BevAlc industry; in those efforts we are excited to toast some of the awesome new updates that we have rolled out for Q4 (Oct-Dec) release! Most of these upgrades came directly from store or brand feedback, so we hope that just like your favorite shot, they’ll really help get the party started 💃

Digital Magazine Powered by BottleRover™

Introducing our newest piece of consumer content, compliments of our extraordinary marketing team, and powered by BottleRover™…

Good Spirits, your passport to the vibrant world of libations! We are thrilled to unveil our latest venture, a cutting-edge digital magazine tailored for the spirited community of fun-loving alcohol enthusiasts who crave the latest and greatest trends in the industry. Good Spirits is not just a magazine; it’s a journey through the ever-evolving landscape of beverages that promises to tickle your taste buds and ignite your curiosity. From craft cocktails to emerging spirits, and people profiles, we’ve curated a delightful blend of articles, reviews, and insider insights to keep you on the forefront of what’s hot and happening. Join us in this intoxicating adventure as we explore the dynamic and diverse realm of drinks, ensuring that your glass is always filled with the most exciting and trendsetting concoctions. Here’s to endless discoveries and memorable sips – welcome to Good Spirits, where every pour tells a story! 🥂✨

Good Spirits digital magazine launches in December!

Product Groups for Email Marketing

Exciting News! Introducing our latest feature for our retail partners: Product Groups for Email Marketing! Our partners will soon be able to effortlessly create targeted campaigns by grouping products, generating a unique URL, and captivate customers with curated selections. Using this URL, customers can be engaged with personalized promotions, exclusive offers, and curated selections that help boost click-through rates, elevate the shopping experience using a more engaging email marketing strategy. Cheers to a more effective and efficient way to showcase envious product catalogs!

Improved User Interface on Webconsole for Retailers

Our revamped targeted push notification feature simplifies user engagement with an intuitive interface, making it easier than ever to reach a wider audience. We’ve redefined ease of use, empowering our retail partners to effortlessly craft personalized messages that resonate. Our sleek, user-friendly interface ensures a seamless experience, allowing retailers to connect with their audience in just a few clicks. Say goodbye to complexity, and hello to efficiency! Similar updates to other sections coming soon!

There’s been a lot of talk on these Newsletters in the last year or so about different ways to maximize the utility of the apps and websites on the Bottlecapps’ platform. Whether it be SEO, Delivery, Ad Campaigns, Instacart Marketplace, DoorDash Marketplace, Shipping . . . the list goes on and on. Don’t misinterpret anything here, all those things bring serious value and deserve discussion.

However, something gets lost in the conversation about all these clever ways to make an ecommerce platform that better serves retailers…a little something called PICKUP orders (Curbside or In-store) 🛍️

In an effort to modernize the way we engage with customers, we sometimes miss the true power of the most basic, fundamental things – things that are truly vital to the success of our collective businesses. That’s why the classic Pickup Order is the theme of this month’s Watering Hole.

Let’s start with a couple cold hard facts about Pickup Orders:

That should tell you something. And these Pickup Orders aren’t exactly exclusive to the states that prohibit delivery. It’s true in virtually every state irrespective of local laws.

In case you need more evidence of the buying habits of alcohol shoppers, the following stores (all of whom are elite in terms of their overall sales volume in the ecommerce space) have an order history comprised of at least 50% Pickup Orders:

We are talking about the best of the best here, and three of the four stores listed above are in Colorado with almost zero restrictions on delivery of alcohol. That means that given the opportunity, these shoppers are willfully choosing to select Pickup as their preferred method of transaction when other options are available.

As we get closer and closer to the biggest drinking season of the year, we strongly encourage store owners to take advantage of these purchasing habits. It sounds simple, and that’s because it is. You don’t need to stress if you don’t quite have the infrastructure for delivery in place. Believe it or not, most customers actually prefer placing their orders in the app or website and then physically coming to the store to pick it up – statistically speaking, across all retail ecommerce, 97% of online shoppers also shop in-store.

Therefore, it goes without saying, then, that there should absolutely be more of an emphasis on creating an excellent experience for these Pickup Order customers. It should be easy and seamless. Top tier stores tend to create value where possible by giving the customer a chance to skip the line and avoid all the traffic. That’s a huge selling point, especially during the upcoming holidays. In addition, when other customers (the ones that haven’t yet tried the app or website) see first-hand how great the online experience is, what do you think will happen? They’ll start doing the same thing, that’s what!

This is called social proof, and it’s as effective as any advertising out there. The key to success isn’t complicated. Promote the benefits of the platform rather than the platform itself and watch what happens.

Band-Aid, Kleenex, Uber, etc. – some brands are synonymous with a category, while all others have to work at it a bit harder. In Bev Alc, that’s where Bottlecapps’ targeted digital tactics come in to play, providing share of voice for brands through aimed messaging when and where consumers are shopping 🛍️

+ MORE

As Thanksgiving approaches, the booze industry witnesses a substantial surge in sales, painting a vivid picture of the holiday’s cultural significance.

Here is a snapshot of the percentage increase across the Bottlecapps network in 2022, which we anticipate will be an indication of spiked holiday sales this year as well…

According to recent statistics, wine sales experience the largest uptick during the Thanksgiving season, with an average increase of nearly 20% compared to the rest of the year. This surge can be attributed to the festive nature of Thanksgiving gatherings, where wine becomes an integral part of the celebratory experience. Red wines, in particular, tend to dominate the market during this period, accounting for nearly 60% of the overall increase in sales. The statistics reflect not only a preference for the rich, robust flavors that complement traditional Thanksgiving fare but also underscore the cultural and social importance of wine as a centerpiece in bringing people together during this heartfelt occasion.

Remember to Drink Responsibly, and instead of that ‘buzzed booze run’ use BottleRover.com to have your all your spooky spirits DELIVERED – for FREE 🚚