July 19, 2025

Why SMS Is Out & WhatsApp Wins in Liquor Retail

Boost Customer Engagement with WhatsApp and Messenger for Liquor Retail

Picture this: It’s Friday afternoon. Your shelves are stocked, your chillers are humming, and the weekend rush is about to hit. You send out your weekly SMS blast—“Weekend specials! 20% off select craft beers!”—and wait. Crickets. A few customers trickle in, maybe one or two mention the text, but the rest? Left on read. Or

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