Bracketology Meets Mixology- March Madness Sales Review

As the green haze of merriment settles, another exhilarating event carries us through the month of March- the NCAA March Madness Tournament. Let’s take a look at how last year’s favorite beer, wine and spirits fared in The Big Dance. 

Bracket Busters

One of the most exciting things about this tournament is that anything can happen. Crown Royal Peach was a true Cinderella spirit last year, securing the number 3 spot in overall spirit sales over classic staples like Maker’s Mark bourbon and Jack Daniel’s Old No 7. With more and more spirit brands emerging with flavor infused products this year, we wonder how many of these variations will appear on next year’s Best Sellers list.

One and Done?

Reigning hard seltzer champ, White Claw, cinched the number 2 spot on the beer Best Sellers list. However, the category doesn’t seem to be cooling down with more brands releasing their own hard seltzer including trendy craft options with elevated ingredients and flavors. Will major players like White Claw and Truly be able to hold their spot? 

Cutting Down the Net

You know that powerhouse team that makes you think “Do you ever get tired of winning?” That team is Tito’s vodka. They didn’t just win our bracket last year, they crumpled it up and set it on fire. Tito’s had the highest overall sales by a landslide last March, beating out category winners like Bud Light beer and Kim Crawford sauvignon blanc. As much as we love an underdog, we don’t see anyone dethroning this National Champ in 2021. 

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