CASE STUDY: How the Bottlecapps App Boosted Sales & Customer Base in One Month


A store was evaluated to see how significantly apps could influence its sales and customer base within one month.

Initial Results

– In one (1) month, the store added 241 users via the BOTTLECAPPS app.
– During this period, the average number of new customers added per day was 8


– 250 users will be added each month.
– The average basket is $41.00 based on historical store statistics.
– Conservatively assume only 20% of those 250 added app users each month will buy.


– Those 50 active, buying app customers contributed an additional $2050 in sales during the first month.
– If the store adds 250 new customers each month for one (1) year and only 20% of those has at least one transaction of $41, that figure grows to a staggering 600 new customers annually.
Financially, that looks like $159,900 in added sales annually.
– The social sharing aspect of using apps will likely cause many more users to try and ultimately use the app, thereby contributing more sales than what this conservative study depicts.


Share this post with your friends