In these monthly emails, we’re going to pull back the curtain at Bottlecapps and reveal our answers and solutions to some of the common questions we hear from retailers, distributors, and brand partners across the industry. For example, what’s the secret to having a successful app or website and are there things I can learn from other stores? What’s new in the world of digital brand promotion? What are some of Bottlecapps’ newest platform features and what new tech updates are planned for the near future? There’s a lot to explore, so let’s get into it!
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At Bottlecapps, we drink TOGETHER. As a retail or brand partner, we consider your relationship to be personal. We strive to get to know you and your business in the same way that you might do with your pal at the neighborhood bar. Below is a business partner we hope to be ‘drinking with’ for many years to come!
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As an agile and ever-growing business, Bottlecapps is committed to building meaningful, lasting partnerships with suppliers who share our values. Since 2021, Bacardi Group has been a premier partner who is dedicated to the growth and success of not only their products, but their utilization of the Bottlecapps platform as a whole.
Bottlecapps offers many unique supplier services that are directly influenced by valuable partners like Bacardi Group, including Programmatic Retail Advertising, B2B Distribution Campaigns, Marketplace Takeover, and MORE. Bacardi is a highly accessible and amiable team that adds value to Bottlecapps services by providing regular, constructive feedback and fresh ideas. A prime example? BottleSense™.
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Bottlecapps is constantly striving to bring innovation and value to the BevAlc industry; in those efforts we are excited to toast some of the awesome new updates that we have rolled out for Q2 (April-June) release! Most of these upgrades came directly from store or brand feedback, so we hope that just like your favorite shot, they’ll really help get the party started 💃
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- Advance Subcategories for Whiskey & Tequila
- Scheduling Push Notifications for Retailers
- Enhanced Product Sizing Display
- BottleVision Updates
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Pull up a chair and join the FUN! Bottlecapps’ growth continues, and we say ‘the more the merrier’! Here’s a quick shoutout to some of the newest additions to our retail roster 📢
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Bronson Liquor- Kissimmee, FL
Florida’s own Bronson Liquors made their way to Bottlecapps via a channel that we’ve seen over and over through the years; they made the switch from competitors’ ecommerce platform. While this story isn’t all that rare (this happens quite often), helping completely turn around the perception of what an ecommerce platform can be for a family-run store like this never gets old. For that, we are thankful, and we will continue to work hard to ensure Bronson made the right choice 🤝
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Canal Ponds Liquor – Rochester, New York
There’s fast, and then there’s Canal Ponds Liquor fast. Located in Rochester, New York, Canal Ponds went from signing up with Bottlecapps to LIVE within 13 days. Every single element of the Onboarding process was completed with urgency by store owner Jeff, and it goes to show how quickly Bottlecapps can get stores up and running when we cooperate like this. All signs point to Canal Ponds Liquor becoming an elite store in the national landscape, and if Onboarding is any indication, probably rather quickly 🚀
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Liquor Locker NJ (Saver’s Club) – Edison, NJ
Some stores just have a way of connecting with their customers and helping create an ecommerce experience that’s unique to their community. Every month, Liquor Locker has an awesome Giveaway to generate more downloads, which as you know, lead to orders! Last month, it was an epic success with a top of the line Yeti cooler Giveaway, and this month, a nice cabana chair! Stores almost always have swag items lying around from distributors, like signs, coolers, chairs, bottle openers, and things like that. Using those items as a way to increase a stores’ ecommerce footprint is absolutely one of the smartest strategies a liquor store can implement, and Liquor Locker is leading the way in this regard 🥇
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Here’s a peek at some of the business & FUN that went on at this year’s Massachusetts Package Store Association (‘MassPack’) tradeshow where our Bottlecapps team collaborated with other industry players as well as met up with both current and future retailer partners all in the name of Off-Premise Ecommerce:
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2023 Platform Orders (#/$) Cinco De Mayo and Kentucky Derby 2023
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- Orders (#): 4,575 (2% increase YoY)
- Orders ($): $507,899.24 (6% increase YoY)
- Avg. Basket ($): $111.02 (12% increase YoY)
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(Based on order amount $):
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- Tito’s
- Jack Daniel’s
- Fireball
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- Woodbridge
- Barefoot Cellars
- Yellow Tail
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- Michelob Ultra
- Miller Lite
- Bud Light
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* NOTE: the above statistics exclude canceled orders. Taxes, tips, and fees are NOT included in the order amounts.
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