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In this edition of ‘Tapped In’, we are going to review Q1 (Jan/Feb/Mar) trends and platform success, while also teeing up what’s in store for the industry and our partners in Q2 (Apr/May/Jun). 

We will pull back the curtain at Bottlecapps and reveal our answers and solutions to some of the common questions we hear from retailers, distributors, and brand partners across the industry. For example, what’s the secret to having a successful online business and are there things I can learn from other stores? What’s new in the world of digital brand promotion? What are some of Bottlecapps’ newest platform features and what new tech updates are planned for the near future? There’s a lot to explore, so let’s get into it!

At Bottlecapps, we drink TOGETHER. As a retail or brand partner, we consider your relationship to be personal. We strive to get to know you and your business in the same way that you might do with your pal at the neighborhood bar. Below are a few business partners we hope to be ‘drinking with’ for many years to come!

Tower Beer, Wine & Spirits, located in Atlanta, GA, stands as a beacon for liquor enthusiasts seeking a diverse selection of libations. They cater to a wide range of tastes, from craft beer aficionados to wine connoisseurs. Their commitment to customer satisfaction and seamless online shopping experiences sets them apart. Tower joined the Bottlecapps network in November 2023, and has been a winning partner from the very beginning, but don’t take our word for it…

Bottlecapps is constantly striving to bring innovation and value to the BevAlc industry; in those efforts we are excited to toast some of the awesome new updates that we have rolled out for Q2 (Apr-Jun) release! Most of these upgrades came directly from store or brand feedback, so we hope that just like your favorite shot, they’ll really help get the party started 💃

Custom Brand Websites:

Big news from Bottlecapps! We’re thrilled to announce our expansion into building e-commerce websites for brands. With our expertise in digital solutions for the bev-alc industry, we’re now offering custom-built online stores tailored to showcase and sell your brand’s products. From sleek designs to seamless checkout experiences, to an order routing system that seamlessly reaches over 1,200 active retailers across 40 states, our websites are crafted to elevate your brand’s online presence and drive sales! Whether you’re a craft distillery or a renowned wine producer, Bottlecapps is here to help you thrive in the digital landscape! Get ready to take your brand to new heights with our innovative e-commerce solutions! Checkout an early look at our demo site…

BevStack DTC Network:

BevStack is the leading platform for accelerating the e-commerce growth of beverage alcohol brands. This proprietary technology effectively manages inventory, payments, and ensures optimized and compliant order fulfillment via intrastate shipping and same-day delivery. Bottlecapps and BevStack are excited to announce their partnership, enabling brands to directly sell products to consumers, while holding true to the 3-tier structure. This integration facilitates real-time inventory updates to BevStack, enabling orders to be fulfilled through the expanding Bottlecapps retailer network of 1,200+ active store locations across 40 states. Check it out…

Bevstack.com

WeShip Partnership:

We are delighted to announce the integration between Bottlecapps and WeShip, marking a significant leap forward in the online shipping experience for our retail partners. This collaboration brings together Bottlecapps’ cutting-edge digital solution for liquor stores with WeShip’s logistical expertise, offering an unparalleled convenience in how customers purchase and receive their favorite adult beverages. This collaboration not only enhances the efficiency of deliveries but also broadens the horizon for our retail partners looking to extend their reach without the burden of logistical challenges. Checkout the press release…

WeShip Express Announces Marketplace Integration With Bottlecapps | Newswire

ShipStation Integration:

ShipStation is a leading shipping software that simplifies order fulfillment for online retailers. It offers features like batch label printing, real-time tracking, and discounted shipping rates from top carriers. Bottlecapps has integrated with ShipStation to streamline the shipping processes for our retail partners. This integration allows retailers to easily manage and fulfill orders from the Bottlecapps platform to help save time and effort. With Bottlecapps and ShipStation, retailers can focus on growing the business while providing exceptional service to consumers.

Stripe Payments Integration:

Stripe is a popular online payment processing platform that allows businesses to accept payments over the internet. It offers a secure and easy-to-use system for processing credit card transactions, managing subscriptions, and handling other payment-related tasks. We’re thrilled to announce our integration with Stripe! Checkout the advantages you get with Stripe…

DataDome Security Enhancements:

We’re excited to share the news of our integration with DataDome, a leading provider of bot detection and mitigation solutions. This collaboration fortifies the security of our products by swiftly identifying and mitigating malicious bot activity in real-time. With DataDome’s cutting-edge technology seamlessly integrated into Bottlecapps, our retail partners can rest assured that their websites are safeguarded against fraudulent transactions, spam, and other cyber threats. This partnership underscores our commitment to providing our partners with a secure and hassle-free e-commerce experience, ensuring that end customers can shop with confidence and peace of mind.

As we raise our glasses one last time, we bid a bittersweet farewell to Drizly, the pioneer that brought the party to our doorsteps. Drizly wasn’t just a service; it was a revolution in a bottle, a toast to innovation in an industry ripe for change. From the first clink of bottles delivered to the last app notification, Drizly infused our gatherings with ease and cheer. While we’ll miss them, Bottlecapps, and our band of partners, will cherish the opportunities made possible by this trailblazer, and take the reigns from here. Cheers to Drizly – thank you for being the original toastmaster of our digital age 🥂

 Pull up a chair and join the FUN! Bottlecapps’ growth continues, and we say  ‘the more the merrier’! Here’s a quick shoutout to some of the top performing stores from our retail roster 📢

Our Q2 edition of the Watering Hole features a handful of stores in Colorado that we recently visited in-person. We feel it’s critical to put boots on the ground on location whenever possible because it truly helps us better understand our clients’ needs. About a month or so ago, we sent a small team to meet with as many stores as we could. Let’s give a shoutout to a few of those stores today, shall we?

Argonaut Wine & Liquor

(Bottlecapps’ very first retail partner – 2016)

It wasn’t all that long ago that Bottlecapps was nothing but an idea on a napkin. We didn’t know what we didn’t know, and certainly didn’t have a long list of liquor stores chomping at the bit to get little ol’ Bottlecapps to build them an app. But there was one store that gave us our first chance, and that store was Argonaut Wine & Liquor. That’s right, not just any store trusted us, but the largest liquor store in Denver and one of the most respected in the country! For that, we are forever grateful 🙏

Bubbles Liquor World 

Another store that gave us a chance and stuck with us through lots of growing-pains is Bubbles Liquor World. Josh Kimsey is a true stalwart in the Colorado liquor landscape and has been loyal to Bottlecapps for nearly a decade. No one is more valuable to us than Josh, and his store is a beautiful example of how to smoothly and efficiently operate a liquor store business in a radically-evolving world.

Superior Liquor

When Superior Liquor partnered with Bottlecapps in early 2021, we were excited to have such an esteemed store join our ranks. What we didn’t know was how amazing their leadership team was nor how quickly they would rise through the ranks of top stores not only in the Mile-High state, but nationally. We are thrilled that Superior is doing so well and are appreciative that their team took the time to visit with us and for their kind words!

There is a reason we keep mentioning Colorado; due to this state’s overwhelmingly positive and consistent performance, Bottlecapps decided to launch a brand-new contest as a reward for the overall success in the Colorado market. That contest was called Battle of the Bottles…

It was quite simple, really. The challenge? Whichever store sold the most total bottles of two particular brands would win a PRIZE. That’s it! We honestly weren’t sure if stores would even be receptive to such a contest, but those concerns were put to rest in a BIG way as it was a resounding success. Colorado sold nearly 4 times as many bottles of the same two brands as the previous month!

So, without further ado, our first ever Battle of the Bottles Champion is . . .

DAVIDSONS BEER WINE & SPIRITS of Highlands Ranch, Colorado 👏 👏 👏

Big congratulations are in order. This is well deserved from perhaps the most consistent store in the good ol’ US of A ✅

Honorable mention goes to the following stores for making this contest a fight to the very end:

West Vail Liquor Mart

C&C Liquor

Barnes Liquor

Daveco Beer Wine & Spirits

Bailey’s Wine & Spirits

Superior Liquor

We love doing things like this for our stores, and there’s a good chance we will do this again in another state, or even nationwide. STAY TUNED!!!

CX Department Buildout

You know, it’s interesting . . . we often ask stores that have left other e-commerce platforms and joined the Bottlecapps family, why they left, and a common theme is one of a profound lack of connection to the people within that company. Truth be told, most tech companies are just that, “tech” companies. The human element is almost non-existent. Time and time again, we hear about how a store was with XYZ Company and almost never talked to a real person.

As cheesy as it sounds, we at Bottlecapps don’t think of ourselves as a tech-first company, but rather, a people-first company that happens to create technology. As it turns out, it’s actually possible to create a great technology platform while also serving the customers for whom the tech was intended! At Bottlecapps, we are real people and we genuinely care about our customers. If a store needs something, we’ll hop on a call and help, no questions asked.  This one simple philosophy has separated Bottlecapps from the competition in many more ways than we can explain, but it has also prompted us to take these efforts even a step further, to create a brand new division and team within the company. Customer Experience now serves as an extended resource beyond the typical Sales or Onboarding or Marketing Support that all clients receive, and picks up the on-going communication, training, best practices, and customer feedback from there. At Bottlecapps, serving our customer is NEVER complete, and this NEW department will make sure of that!

Our customer service standards begin where our competitors end.

CURTIS PATTON

VP – Sales & Customer Experience

REW BUTLER

Customer Experience Manager

BRYCE GONZALEZ-YAPP

Customer Experience Manager

Band-Aid, Kleenex, Uber, etc. – some brands are synonymous with a category, while all others have to work at it a bit harder. In Bev Alc, that’s where Bottlecapps’ targeted digital tactics come in to play, providing share of voice for brands through aimed messaging when and where consumers are shopping 🛍️

April means it’s out with Q1 results and in with Q2 goals, but before we hang up our flannel and winter coats, we wanted to shed some light on how the Bottlecapps platform performed in Q1 and highlight some March occasions with backing from our in-house analytics engine, BottleSense™ (bottlesense.net)…

Bottlecapps Q1 2024 platform stats are UP (in a pretty big way) versus 2023…

New Users ⬆️ 51% YoY versus Q1 of 2023 Order Volume (#) ⬆️ 9% YoY versus Q1 of 2023 Order Amount ($) ⬆️ 18% YoY versus Q1 of 2023 Average Basket ⬆️ 9% YoY versus Q1 of 2023 ***1,200+ active beer, wine, spirits stores across 40 U.S. states and 2 Canadian Provinces

Remember to Drink Responsibly, and instead of that ‘buzzed booze run’ use BottleRover.com to have your all your drinks DELIVERED – for FREE 🚚